IDEN is a Berlin based fashion brand created by Moritz Iden in 2021.
Welcome to IDEN, a Berlin based fashion brand created by Moritz Iden in 2021. At IDEN we strive to push the boundaries of both the physical and virtual worlds. The brand creates a unique virtual dystopia that is both intimidating and sacred, inviting you to explore the intersections of technology and humanity. We use transgressive visuals, high-quality materials, and a sustainable business model to foster a deep and emotional connection between our customers and our brand. At IDEN, we embrace a Harawayian worldview that transcends gender and celebrates the idea of merging with the digital realm. Our collections draw inspiration from digital journeys of queer intimacy, cyborg culture, and religious symbolism, creating an aesthetic to warm the hearts of digital natives. Join us on our journey as we explore the limits of fashion and technology.